Writing and Speaking Facts and Tips

Website Owners everywhere are crying out for more web traffic, but all web traffic varies in quality and you have to ensure the type of traffic you are generating is suitable for your website. The last thing you need is traffic which merely uses up bandwidth but serves no other purpose.

There are many aims of advertising. Advertising may be geared towards building a list, selling a product, or even just to brand the website. Always track your traffic to make sure that your objectives are being achieved

Quite often the difference between different ad sources is quite apparent. For instance when doing PPC advertising (Pay Per Click) Content Network Ads are very much less expensive to buy than Search Network Adverts. In Search Networks the user types in relevant keywords which then trigger your ads and this is seen as more relevant traffic than the Content Network where you ad appears on an Adsense Publisher’s website and this is seen as not as targeted.

You will tend to find that most people who click on ads placed on the content network tend to be browsers looking for information rather than people looking to make a purchase. People who type in specific search terms in the search network tend to have done most of their research and are more likely to be ready to buy a product. because of this there is much more demand for the search network which means a higher PPC cost.

Unfortunately, paying for advertising can eat into profits. In some cases campaigns that are generating a good volume of sales can be rendered unprofitable due to the costs of advertising. However, organic traffic, which comes from unpaid listing on search engines, is free and targeted. The difficulty arises in generating sufficient volumes of traffic. To do this requires being on the front pages of the major search engines for popular terms. Search Engine Optimization (SEO) is the process of trying to rank highly for competitive keywords. Unfortunately, many SEO techniques take considerable time to put into place and to affect search engine rankings.

One technique to overcome this problem is to aim for ‘low-hanging fruit’. That is, keywords that have less competition. While these generate lower traffic, it is possible to build up considerable amounts of traffic by building up a portfolio of less popular keywords.

There are other forms of traffic generation including email marketing, article marketing and maybe doing joint ventures. Keep in mind your objective should always be to avoid paying for any traffic that fails to convert.